Branding

So, What Business Are You Really In?

What is McDonald’s business? Some might say, the fast food business, or more broadly, the restaurant business. But what many people...
Cynthia Wylie
May 12, 2022 4 min read

Help Your Brand Be the Top One That People Desire

Awareness is the first step to attract customers and build loyalty Photo by Austin Distel on Unsplash True tests of a...
Jim Katzaman
Jul 29, 2021 2 min read

Doing Right Things First Pays Off In the Long Run

Create brands that hold onto your loyal customers for a lifetime Taking the easy way out might save time and effort...
Jim Katzaman
Jul 5, 2021 5 min read 262

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