brand

Paid media

Brands Draw Attention with Paid Media

Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure,...
Jim Katzaman
Aug 2, 2019 2 min read 287

Personal Brands Strike Gold in the Long Run

Creating a personal brand is a cornerstone for marketing, particularly on the internet. Having a persona determines where and how much...
Jim Katzaman
Jun 7, 2019 5 min read 269

Maximize Data by Keeping it Personal

Business owners who want to succeed should know how to leverage income using digital technology. Entrepreneurs don’t need to “speak” search...
Jim Katzaman
May 11, 2019 3 min read 155
moving difference

Video Creates a Moving Difference

Going direct to video is a bad sign for movies, but it can spark marketing campaigns for businesses. Videos do more...
Jim Katzaman
May 8, 2019 2 min read 400

Business Success Starts with Credibility

Credibility can make or break a brand. This is critical for businesses starting from scratch and especially challenging for companies trying...
Jim Katzaman
May 6, 2019 2 min read 298
brand

Winning Brands Habitually Please Consumers

Consumer habits evolve over the years. That can be a matter of changing tastes, emerging technology and a host of other...
Jim Katzaman
Apr 22, 2019 5 min read 870
Build awareness

Build Awareness to Rock Your World!

Customers won’t buy from brands they don’t know. It’s a core principle for digital marketing strategist Mack Collier. He has made...
Jim Katzaman
Apr 3, 2019 2 min read 263

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